As one of Turkey’s leading brands that use mattress technology; Yatsan instills consumers the importance of mattress for human health.
Manufacturing the products in company’s factory, which is established on an area of 45 thousand square meters in Izmir, exports 33% of its products. Also Yatsan serves the domestic market with 57 stores located in Turkey. Stating that they have been trying to explain the importance of mattress which was previously given as a gift to whom buy furniture and introduced as a spare part product; Serkan Canözden, Yatsan Member of the Board, said that they were happy for being the pioneer about this issue. Saying that they wanted to develop new mattress technologies and to offer them customers; he stated that they separated this product in the market as a result of opening stores which sell only sleep-related products.
Firstly, could you give us information about Yatsan?
We have been producing since 1998. Previously we were a dealer of Yatsan. We took over the factory in 1998 and started the production. We had a dream. We wanted to take it out there and emphasize the product which was not sold in Turkey and given as a gift to whom buys furniture or sold as a spare part product with a very cheap price in order to make it shown nicer. We did not succeed it by ourselves. Several more companies have also spearheaded these issues. As a result, mattress business and sleep-products industry began to flourish. Then, we – and some other companies- separated this product in the market as a result of opening stores which sell only sleep-related products. We helped consumers to embrace the importance of mattress. We are very happy and proud of achieving this result.
Our manufacturing facility – which is located in Izmir – is built on an area of 45 thousand square meters. We deliver the products manufactured here to our 57 stores located in Turkey as well as doing their exports. Our stores are mostly located in Aegean, Mediterranean and Marmara regions. We export 33% of our products to the countries in Northern Europe.
Could you tell us about your product range? What kind of products is sold under the name of Tempur?
We have been trying to find new products. We have been trying to bring some springs and sponges which are not exist in Turkey at all. For example, we had latex in Turkey but it was not something known. As of this year, we brought 3 new kinds of latex and started their introduction. Apart from this, we have jelly products. We brought jelly pillows for the first time to Turkey.
Tempur was existed as a big brand in Turkey; but was less known. Tempur is the first company which was developed visco foam in the world. They produced visco foam from a formula of Nasa. This company was already existed in Turkey for many years. But it became much more common after we took it over. Tempur visco foam is a product whose formula can’t be unveiled. Visco is a product which allows human body to remain at a certain point without putting pressure on the body.
Do you have other products than the mattress?
We brought some mattress protectors which contain some technologies that are not exist in Turkey. For example, we have a technology called “Outlast”. This is formed with some microcapsules which are developed by nano technology and aligned next to each other. We made a mattress protector, mattress using this fabric. These small capsules start to function when they contact with human body and they provide coolness. When the contact is over they react with the air in 10 minutes and they get cold again.
Except mattresses, we have some duvets and pillows which are made from many natural ingredients that you can think of. This year we have another project. As a result of this project, consumers will be able to wash in the washing machine to entirely foam pillows separating them from their covers. This product – that we call washable foam pillow – will be released in April 2014. This year, we used bamboo fabric as cover in another new product. In addition, we also used bamboo fiber in the product. You can take this product out of its cover and was in the machine as two parts.
Finally, what would you like to add?
As I said, we took out this spare part product which was sold pretty cheap and shown nicer and made it a really good mattress. In this regard, several companies did the same. We made consumers to embrace the importance of mattress as a result of opening stores which only sell mattress-related products. 2013 was very good for us. It was good both for us and the industry. But I think 2014 will be bad for the industry, therefore it will be bad for us.
