Vivense is an online furniture selling portal preferred by many customers. It is known for its reliability and quality service. Sleep Well magazine conducted an exclusive interview with Kemal Erol, founder of Vivense.
First of all, we kindly demand some information about Vivense. What kind of services do you provide for your customers since your foundation?
Vivense is an e-commerce website which makes furniture selling. As Vivense, we present reasonable prices in comparison with street stores. In addition, we collaborate basically with producers in order to bring together the products directly with customers. By this means, 50% discount advantages are provided in contrast with street stores. Products reach to our customer directly from our producers.
We sell chosen products. The selection is performed by the experienced staff of Vivense, and interior decorators, architects and designers. The products that are in conformity with Vivense manifest respecting quality, design, style, price, utility, and functionality are put on the market. Before we present the products to our clients, we implement each and every test on them because customer satisfaction is above all.
What bed brands do you have in your constitution? What you may tell us about Turkish bed culture? What sort of reactions do you get from your customers?
We provide Visco and Latex orthopedic beds.
Sleep culture and understanding in Turkey is not as advanced as it is in North America and Europe, thus Turkish people usually lack the sleep with higher quality due to the old habits and clichés. Wrong choice of bed and the ignorance about the value of healthy sleep cause health issues. Health problems occur especially around neck, waist and back. We explain the importance of healthy sleep in human life towards our customers. Our aim is to provide a better explanation of the bed choice and healthy sleep.
What people should take into consideration in bed choosing for a better sleep? Do you recommend the products such as Visco and Latex to consumers?
For a better sleep, people should check the technical specifications of their beds at first such as weight limit, air-permeable fabric, Visco rate, latex rate, orthopedic bed, tempur, fireproof, perspiration, fill material. A comfortable bed should be bought for a comfortable and healthy sleep.
Visco and latex beds are available among our products. We recommend these beds to our customers. They are made of soft pad and special visco pad. The thickness of visco that takes the form the human body is 7-9 cm. Visco beds are fully orthopedic, sensitive to heat and weight by this means it takes the form of the body, they are antiallergic, and do not contain bacteria, they prevent the spine and joint diseases by supporting the body weight, that relieve the blood circulation, fortify the backbone and provides you a healthy and comfortable sleep.
Latex beds offer a healthy environment due to their pad fiber and spongy surface that ensure air circulation. It can be used double sided, and unlike the visco it doesn’t sag, gives the feeling of normal spring. It is durable and long lasting. It fits to the neck, waist and back perfectly like visco and provides a comfortable and peaceful sleep.
Visco and latex are the most common used beds and they are equipped with latest technology. Besides a comfortable sleep, they offer a healthy life. These beds are good for arthralgias and they fit perfectly to body shape. We confidently recommend visco and latex to our customers.
Could you please indicate the differences between Turkey and the rest of the world in respect of beds?
US, China and Brazil are top three among the countries in the world in bed production and consumption. Turkey hasn’t been able to reach top 10 county list in bed exportation, yet the sector size reached 1 billion Turkish Liras in which the annual grow rate drew up 7% and every year the activity of Turkish producers is increasing in global market.
Considering 2 million average bed production in Turkey, It is observed that 95% is spring bed and 5% is sponge bed. This figure, respecting global production data, 40% spring and %45 is sponge. Especially in Turkey, the physical features such as softness & toughness are more important than the material content for the customers. Hard bed takes an important place Anatolian, Middle East perception due to cedar culture. The direct impression from our customers is in parallel with this aspect. In Europe, soft products are highly demanded. Americans usually prefer big, fluffy and high beds. Owing to the hygienic measures, Germans always demand covered beds.
Respecting customer profile in Turkey, Turkish people still do not buy their beds with consciousness of a health factor in their lives and they use the beds for many years. Although they experience physical problems they face, they are not in need of renewing their beds. The importance of the bed on human health should be taken into consideration and the awareness of should be created. Two years period of bed renewing in Europe, observed as 8 years in Turkey. Therefore, both producers and final vendors play a vital role for raising the awareness of consumers.
