Unimet offered its customers a new product, moving bed systems.
aunching new products in the bed industry for ten years Unimet offered Plume for comfortable sleep. Most of the products are exported to Europe. Mehtap Akkoyun Unimet export manager, informed about the new product and activities of the company.
On recent developments in the company and in industry
2014 was a good year for us. Since we sell to European buyers there was no problem last year. We are producing metal beds, sofas, coaches and bunks beside beds. Our products are also sold online. We do not want to sell more in domestic market, because we are an export company.
On position of the company in the market
If you produce the same product as others’ you are in competition. We have no peer in Kayseri in the mechanism production. We are probably the second largest in Europe. All of our products are sold but no customer reclaimed any product. Some companies design their own mechanisms, and produces special and specific products. We sell at 80 euro, they have price label of 300 euro. Special products are sold at special prices.
On new products
It is made of independently moving beds and headstands. Head and foot sides are movable separately by motors as it was in boxsprings. It is designed for watching TV, reading book, resting and similar activities. Besides it is very effective for better sleep. It is good for insomnia, snoring, heart and digestive diseases by providing quality sleep. The special property of plume different from boxsprings is its storage spaces beneath. Plume is a patented product and is exported either as frame or upholstered form.
Box Spring
It is a new product for Turkey. It was launched in Holland 12 years ago. Almost every producer in Holland has this product. We have been exporting base mechanisms to Holland since 2005. Now we sell them to customers in Latonia, Denmark and Germany. Once sold at 3 thousand Euro in Holland, they are sold at lower prices in Germany. We do not have business with Germans for two years for this product. We prefer products with mechanisms.Box spring beds are made for more comfort while reading, listening and watching TV. It is a joy. It is adjustable to support the body parts whenever it needs. It is also good for patients of digestions and reflux; it is like a hospital bed at home. We use pocket springs in our products. They can be used with latex and foamed products. In Arab countries, in Libya and in Dubai, customers are accustomed foam type of beds.
On prospects for 2015
2015 seems full. It does not mean so promising in terms of both Europe and Gulf markets. We do not seek new markets, because our products are sold in the high quality and high price segment. It costs money to sell our products in hard to sell markets such as Iraq and in domestic market. We have enough buyers in our present markets.
On mattress industries’ concentration in Kayseri
We sales mechanisms from producers in Kayseri. When the products they sold cause problems we warn them. There are many firms entering in adjustable mattress production. Most of them will be eliminated by the market forces. In Europe there are many good companies producing better products. Since they sell on Euro, they have no sales problem. Sleep culture in our country is not so improved. There is limited amount of conscious buyers. There are huge gap between minimum and maximum prices in the market. Products and producers are segmented heavily. A few companies are sincerely acting customer centered.
