Operating in Yılmaz Group of Companies, Duralli Yattress exhibited its competitive products at Sleepwell Expo Mattress and Mattress Technologies Fair held in Istanbul Expo Center, 22-25 October 2015. Duralli promoted its mattress models to foreign and domestic visitors.
Attracting a great deal of interest at the show the booth of Duralli exhibited mattress models from five different series developed with the concept of “Beauty of Sleep” and new useful model patented Bednox bed bases.
Pointing out that they were pleased with the interest in the fair, Perihan Yılmaz Dilek, assistant general manager of Duralli Mattress, said, “This is our first experience in this fair and it has been an important progress for us to make discussions especially with potential foreign buyers. We are targeting to increase our sales at home and abroad with the quality and product variety of Durali brand. For this reason we increased our marketing and R&D studies in 2015. We will continue our investments in 2016 too. We have designed a new series while we get closer to 2016 with the name of “Rest Series & Hotel Mattresses” which includes 5 different models namely Marin, Lounge, Resort, SPA and City. We are targeting to increase our market share in the hotel sector with the new series in 2016. With the new series and models we added to our product portfolio we will be a sought after brand in new markets as well.”
Duralli users enjoy the beauty of sleep
Combining naturalness and technology in its mattresses Duralli will showcase its new models developed with the concept of “Beauty of Sleep” at sales points in 2016. Continuing its operations to offer innovative solutions to quality sleep needs of human beings, Duralli has been providing customized and healthy sleep comfort with its mattress series consisted of 19 different models such as “Yaşam (Life)”, “Rüya (Dream)”, “Konfor (Comfort)”, “Uzay (Space)”, “Klasik (Classic)”, and “Rest Series & Hotel Mattresses”. Designing its models with the inspiration of princess living in legends and heroes in mythological stories, Duralli offers a legendary sleep experience to its customers.
Producing steel wire and springs, Yılmar, on the other hand, took part in the fair with pocket springs, bonnel springs, zigzag springs and construction and steel wire types of products. Stating that they realized face-to-face talks with customers and potential customers very intensely at the show, Zübeyde Yılmaz, Supply Chain Manager of Yılmar, said, “As a brand exporting to 50 countries in 5 continents, Sleepwell Expo has been a lucrative show for us. Our products developed with an innovative and environmentally friendly approach, attracted a great deal of interest of fair visitors. The products which we manufacture without using any materials hazardous for environment and for human life, are preferred especially by foreign customers. Our company, which acts according to the needs of the market and demands, realizes strict
controls with a professional understanding and without any compensation from quality.”
