Top 10 bedding producer Therapedic International announced it has launched a new partnership with Istikbal, Turkey’s leading furniture brand. Istikbal will begin producing and selling mattresses and box springs under the Therapedic name immediately, making it the rst Turkish licensee for the company.
“The popularity of U.S. branded sleep products continues to grow around the world. With Turkey’s growing middle class, consumer purchasing power is continuously increasing and we saw an opportunity to introduce Therapedic products to a new audience,” said Therapedic President and CEO, Gerry Borreggine. “Istikbal is a brand name recognized throughout the world and a well-respected company in Turkey that will represent the Therapedic brand with dignity and strength. We are eager to begin this partnership.” Istikbal has been a leader in the Turkish furniture industry for over 50 years.
15 Part of Boydak Holdings, Istikbal is considered amongst Turkey’s most respected brands, producing furniture, home textiles and mattresses. The company currently has over 1,000 dealers throughout Turkey and exports to over 100 countries worldwide with 5,000 international sales points. “As a leading U.S. bedding manufacturer, the Therapedic name is valued around the world. We are thrilled to partner with such a prominent brand that shares our vision of providing customers with high quality products at value prices,” said Mehmet Bilici, President of Sunset International Trade, LLC and the ocial U.S. representative of Istikbal. “Additionally, we look forward to using our extensive resources and inuence in Turkey to bring the Therapedic brand to showroom oors throughout the country.”
Therapedic currently has licensees on six continents, in locations including: Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, United Arab Emirates, Indonesia, Jordan, Morocco, New Zealand, Australia and China.
Therapedic International is a 55-yearold mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top 10 mattress brand, and has signicantly increased its brand awareness and distribution in the related sleep products categories over the past ve years.
