Entering the mattress industry for different and innovative products, Stilo Mobilya has been closely following up new trends. Recently launched mattresses of box spring system, the company helps its buyers to choose the right product among its 19 varieties. Lutfu Sahin, member of the board, Stilo Mobilya company introduced his company and products.
On Stilo Mobilya
We founded this company with my sister and my cousin in 2007. Since than we try to offer differentiated products. The industry has great opportunities for better products that are developed by engineers. Products of world’s leading brands are all made intelligently and aesthetically. Touch of engineering is felt at every detail of the products.
On new products and product varieties
Bed seems a simple product made of springs and some materials. They mix them to produce varieties. We made beds equipped with box spring system, a widespread application in Europe. That contains spring in the bases of bed. There are similar manufacturers, but we made them more aesthetic. Our bases are expended either to the left or right sides, besides they have chest beneath the bases. They are good for children. Customers liked this. It is a patented product of our company. Two kids and their parents can sleep on the bed when it is extended. It can be folded. We have 19 models of beds to answer all needs of customers. We apply horsehair on pocked spring systems. When I visited fair in Cologne, Germany, I observed that bed manufacturers from England seemed best in the world.
On performance in 2014 
A foam producer wanted to give a distributorship for Turkey. We are not ready for such an agreement. I cannot say that the year 2014 was good, not only for our company but also for others in the sector. Some of them do not reflect the truth. Happiness is not an individual feeling. Red tape, lack of public support, employment and finding qualified staff are our problems. 90 % of labor in our industry has only finished the primary schools.
On exports
Our export volume is very limited. So, we participate in fair. By now we sold only to Italy and Germany. Only 5 % of our production is exporter. We will offer new products to new markets in 2015. We plan to participate in Sleepwell fair that is to be held in October. We emphasize on the right bed for right people. Our motto is, sleep for everyone, Stilo for sleep. I do not believe that people sleep well. We need sleep more. Sleeping is important. People in abroad spend much for their beds. I know an instance that people bought a bed for 70 thousand pound sterling in England. An economically priced bed for single is sold at 900-pound sterling. Customers spend real amount of money for their sleep. We have a long way to go.
