SPM produces comfortable and customized mattresses for the needs of consumers at home
Having been a producer in the medical mattress industry for ten years, SMP now launches ‘Mybed’ that brings the comfort of medical mattresses into homes. General manager of the company Oguz Ozoguz informed about his company and personalized products they offered to consumers.
First of all, would you inform us about SPM in general? What products do you have in your latest collections?
SPM is a company that servers in matters industry for more than ten years. What differs us from other firms in the sector is that we focused on medical mattresses and a leading brand in anti-decubitus mattress producer in health industry. Lately, we launched Mybed series in home mattresses line that were custom designed for the body forms, ergonomic and comfort needs of the customers with health and medical concerns. About half of our products are exported to mainly European countries, Arabian peninsula, North and South Africa and Asian countries.
Would you give us info about your special product you offered your customers? How do they view your design-centered products by customers when compared with your rival brands?
The customers can easily understand that our products are not composed of only special designs when they inspect and try our products after evaluating all alternatives. Our philosophy is to help them realize their dreams for comfort by offering them personalized products. Even some of our models can be adjusted or customized by our customers in their homes. For example, the Cube model is made of 90 cubes in singles and 200 cubes in doubles, hardness and locations of each cube can be manipulated and adjusted by the consumers themselves.
Mattresses are one of the important items in human life. In your opinion, what specs should have a quality
mattress? What is your advice for consumers?
First of all user has to determine his/her need by using plain words. Then they have to be careful against pushing talks about the products offered, instead they have to decide by experimenting alternatives. It is not right to decide only by considering the product prices. Contrast to general believe, the most pricey product may not be the most comfortable among alternatives. So, we advice our customers to decide not only by inspecting, by looking them, instead, they have to decide on the best by laying down on the mattresses, and trying to feel them. This is also valid for our own products as well. Certainly products should be compared with their pars if customers do not want to experience problems after sale.
Would you inform us about your R&D activities? How do you develop a new product in your firm?
While designing our Mybed series of mattresses we utilized the design standards that we used in medical mattress manufacturing. As I mentioned above, anti-decubitus term means the products that are developed to prevent and to heal the wounds that emerge in bedridden patients. We test our anti-decubitus mattress production at European standards by applying tests that are done in those countries. The main principle in these series of mattresses is that, the pressure applied to body should be distributed evenly on all parts of the body in order to prevent perspiration. I think this can explain our production principles and comfort levels of our products without mentioning other details of the production process.
What do you think about recent developments in the mattress industry? What is the position of domestic industry when compared with foreigners?
We do not use springs in our mattresses. This system has been preferred in Europe for years. In line with growing promotions of visco mattresses in Turkey, demand for foam mattresses have started to increase with an image of visco. As the alternatives are proliferated customers are becoming more conscious in their selections and more able to differentiate good from bad, comfortable and not. At the end, this will be an important advantage for those companies that emphasize on comfort and quality in their products both in domestic and export markets.
What are the problems in the mattress industry? What are your offers for solution?
The most important problem in the sector is the growing number of companies that do not care about quality and the regulations. Booming demand in the industry fuels the number of companies entering in the market by having a couple of basic machinery and by engaging high volume productions. In general they produce commodity goods without having any design and quality characteristics. Sustainability of these companies are so limited and they cannot stay in the industry for long years. Churn of the companies is very high in the sector. As a result of these, thrust for other companies were harmed in and out of the country. We need to be an industry having high level of quality and neatly defined standards for the products.
