Producing mattresses for ten years, Sies aims to expand its markets from present base in the Marmara Region, sold in about 200 points in Turkey and two sellers in England and Bulgaria. One of the partners Necip Karaarslan informed about their plans.
On the birth of Sies brand
Established in 2008 our company targets upper segment of the market. Our products are mainly sold in the shopping mall in Marmara region. We also sell mattresses to hospitals, hostels and hotels. We produce about 200 mattresses and 50 bases daily in our factory of 4,300 sqm.
On the difference from other companies, both as a firm and as products
We emphasize on quality without any compromise on raw materials. We started to use hot melt adhesives and organic materials. All paddings are white felt made of Adana cotton. Quality fibers, Hercules and pocket springs, visco and latexs foams are used in the production. Mattresses are mentioned as healthcare products recently. Though we focused on Marmara region, we target all buyers in Turkey. The region is larger than 130 other countries. 80 percent of our sales are made in Marmara region. Our products are sold at 200 points in Turkey.
On export activities
We have distributors in England and Bulgaria. Exports are increasing. An additional one seems to be in Kosovo. We are new in this field. Having more customers from abroad is our major target for 2016. We have talks with prospects in France and Germany.
On sales to hotels, hostels and hospitals
We produce 16 models of mattresses. Three of them and one model of base are aimed to hospitals, hostels and boutique hotels. We named them Dersaadet, Niles and Marmaray, all are liked by visitors in the exhibitions.
On mattress production in Turkey and positioning of mattresses by consumers
One third of people’s lives are spent in sleep. People began to emphasize on their choice for mattress. They also began asking specific questions and demanding technical details while deciding on brand and products. They may ask about the thickness of springs, density of foams, weight of fabrics etc. We are happy about these kinds of queries. There is still more room for more companies and products in the market. The gap between supply and demand seemed hard to be closed. Many people are still sleeping on simple sofas. They will demand better and healthier products when their wealth is improved.
General views on the ending year and about Sies
We are happy about the results of 2015 and expecting that the year 2016 will be even better. We made our preparations for the coming year. We have focused our activities on the markets abroad.
