Akkas, “We participate in fairs held in China, Libya, Iraq, Istanbul and Kayseri. For us, bed is indispensable.”
Established in 1973, Akkas family has been active in home and furniture industry first as a trader than a producer in the 80’s as Serhat furniture. Vipa company was established in the 90’s. As the fourth generation, Ahmet Akkas, marketing coordinator of Serhat company introduces his company.
On Serhat Furniture Co.
We are an old company in the sector. Operating on our own capital, the fourth generation of the family has the helmet of the company. Headquartered in Kayseri, the company has a factory of 50 thousand sqm and regional offices in Istanbul and in Ankara, who supply about 200 retailers and export to 48 countries. We produce, coaches, modular furniture, mattresses and bases.
On bed manufacturing and latest products
30 percent of our production consists of beds. Procuring springs, foams, felts and other materials, we produce them in our integrated factory. Our daily production capacity is about 250 pieces, depending on the model of the bed.
Recently we produce beds out of fibers of coconuts made of plates imported from India. It is completely natural and organic. It is good for spinal problems. Fabrics are of 100 percent cotton. We have 12 other beds in our manufacturing line.
On exports
35 of our production is delivered to 48 markets abroad, in middle east. We try to build confidence in the new markets we have entered. We are also active in New York, Dubai, Paris and London. Dubai is a gate for Arabian and North African markets.
On his views about bed industry
Our position in the markets is acceptable however, last year our profitability was down due to the fluctuations in currency rates. On all aspects, year 2013 was better than all. Fairs are important for firms. We participate in fairs held in China, Libya, Iraq, Istanbul and Kayseri. You have to participate in fairs if you are considering exporting your goods. Markets for mattresses are as large as coach markets. For us, bed is indispensable.
