The spotlight is on the 55th edition of the Salone del Mobile. Milano, the platform for innovation and location of choice for networking and business. Three collateral events dedicated to the concepts of living, classic furnishing and architectural finishings respectively, as well as a short film signed by Matteo Garrone.
Over 300,000 operators from more than 160 countries and a visiting public of over 30,000 people will be at Rho Milan Fairgrounds, 12- 17 April 2016. Showcasing a range of extremely high quality products and services, the Salone del Mobile.Milano is yet again the must-see sectoral appointment with the very latest products and solutions, reaffirming Milan’s role as the capital of design.
A great business opportunity that – last year alone – generated revenue worth 221 million euros. This year is completely sold out yet again, with 207,000 m2 of net exhibition space and 2,310 exhibitors whose 30% are foreign companies, 650 SaloneSatellite designers, reaffirming its position as the leading forum for ideas, creativity, innovation and technology for businesses, operators and visitors, showcasing the latest home living styles through advanced design trends.
Turkey has an important place in this international platform for proven quality and innovation. The Turkish exhibitors include Alfemo, Arçelik, Beko, Bellona, Boydak Foreign Trade, BRN Mattress, Casa, Çilek, Enne, Estetik Dekor, Estetik Deri, Grundig, Hidromekanik Makina, İşbir Mattress, İşbir Sünger, Karmen Oturma Grupları, Kids and Teens, Kilim Furniture, Mobi Furniture, Ndesign, Nurhas Furniture, Papatya, Vanessa and Vois Furniture. President Roberto Snaidero said: “The 55th edition will be a huge international draw, with 70% of the operators coming from over 160 countries and a wide range of top commercial offerings from the very best companies on the Italian and foreign markets, combined with culture and product culture through our collateral events.
Internationalization and innovation are the key drivers of this important edition. In particular, companies taking part in the Salone affirm that 63% of revenue is generated by exports, while 67% of them have made substantial investments in innovating machinery, equipment and software; research and development, especially within the companies themselves, and in the design of new products.” “The Salone del Mobile is one of Italy’s most important appointments. A showcase of what the entire home furnishing chain has to offer international markets in terms of product quality and innovation”, said Deputy Minister of Economic Development Carlo Calenda. “This is why the Salone was immediately incorporated into the Italian Trade Agency ICE trade fair enhancement plan, and its contributions will continue into the future.
The furniture sector is showing signs of recovery, with exports looking likely to rise by around 6% in 2015. There are positive signals from the domestic market too, thanks also in part to the government’s ongoing interest over the last few years. The latest stability law confirmed its commitments, with the renewal of the tax bonus for new furniture and extended benefits for young couples. As well as supporting domestic demand, the ministry and ICE have set up promotional plans to promote our top products abroad, thanks to funds made available under the Extraordinary Plan for Made in Italy.”
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