Besides its mattress production Köksal Yatak meets foam needs of other manufacturers with 25% of its foam production
Started mattress and box spring production about a decade back, Köksal Yatak ships mattress with its brand Rubino to all corners of Turkey. The company produces main raw materials as spring and foam at its own facilities Köksal Yatak sells the balance of these raw materials to other producers in domestic market. Pointing out that they started to produce foam, the main raw material of mattresses, about two years ago, Mr. Ahmet Göksal, general manager of the company underlined that they sell 25% of their foam production in the country. Göksal answered the questions of Sleep Well:
Can we start with your production?
We started to produce in 2005. Almost for ten years we have been serving the mattress industry with our brand name Rubino. In addition to mattress and box spring manufacturing we started to produce foam two year ago. With this initiation we meet the major raw material requirement by ourselves. We buy other products from other suppliers nearby. We produce every possible type of mattress and bow spring in the market at our facilities located on an area of 10 thousand-square meter covered and 16 thousand square meters total.
Import and export
We meet all raw materials needs from domestic market. As I mentioned before the main raw material is foam and we started to produce foam 2 year ago. We are currently not exporting but selling 25% of our foam production in domestic market. But of course we are planning to export in coming years and to contribute to the national economy.
What kinds of products are you selling in domestic market?
Our main target is to meet the needs of domestic customers and domestic consumers. You can find Rubino mattresses all over Turkey. We are shipping to every part of the country through our regional dealers. We have regional reps at all regions of the country and we are planning to increase its number. We have a wide customer portfolio.
We can’t compete with under the counter production
We are now suffering the problem of lack of qualified personnel. We have no problem with raw materials because all materials that we use can be found in Kayseri. We buy only a few items from outside Kayseri and they are not at big quantity. Another problem is that there is a harsh competition at the sector. Sofa manufacturers produce mattresses on the one hand, furniture manufacturers produce mattress on the other. There are very few companies dedicated to mattress production only. We can’t compete with the companies produce mattress under the counter. I can compete with leading mattress brands but I cannot do it against unregistered production.
