Spending its twenty years of business experience for mattress manufacturing, Pofuduk Yatak recorded a growth rate of 47% in 2014.
“Mattress manufacturing is our business” says Resul Ihsan Hamzaoglu, member of the board of Pofuduk Yatak. “The government should support medium-sized companies such as Pofuduk especially in machinery purchases in order to help them to grow. Another board member Tamer Kaynar evaluated 2014 and briefed us about their latest mattresses in an interview.
How do you describe the importance of a mattress as a company manufacturing only mattresses?
We should first say that a mattress is a product related to health. A mattress would be given as a promotion with furniture but it gained momentum in time and now it has a respectful position in stores. People have become more conscious with good presentations. Our main problem is visuality. Many times we have to make long time works. In other words, a mattress has to visually be good and should be comfortable from the standpoint of health. Our only business is to manufacture mattresses and we continue our work by giving first priority to human health and visual quality. We manage to do the same work of big companies do in integrated plants at our small size scales.
Government should support providing machinery
Small and medium size companies as our company should get benefit of state investments. We have problems at this sense. The most important one of these incentives is support for machinery. We used our own capital when we established this company. We export productS which we developed with our own capital. Big companies get state support at this regard but we cannot get any benefit. We want to get the same support. This will increase production and exports. The state support is, of course, is not enough. The government should inspect after the support to check if the companies are using the incentive with the right way. Under the counter production, the biggest trouble of the sector, cause problems for the manufacturers. They print features such as bamboo, anti-stress, etc. but when you have a closer look, you see that there is not any quality feature.
How was 2014 for your company? Can you mention your 2015 targets?
We realized a growth rate of 47% in 2014, representing a higher growth than our plans. We are targeting to provide same growth in 2015 too. We intend to travel all over the world. I hope the government supports us for further growth. If we invest our capital in machinery it would be difficult for us grow in production and export.
Exports
We started exporting this year. We export 30% of our production. We produced a new product namely “Roll Pack” which gets rid of freight problem in exports. We ship 300 mattresses instead of 100. We are now exporting to Kenya, Angola, Nigeria, Libya, Northern Iraq and Kazakhstan.
NEW PRODUCTS
Kajam Visco
Developed as sensitive to body temperature, visco elastic foam supports pressing parts such as back, hip and shoulders thereby minimizing movements during sleep and offering solution to insomnia. The case produced specially from cashmere fabric provides humidity and heat control to offer uninterrupted comfort in sleep.
Ankaa Visco
Extra comfort has been provided in Ankaa mattress by using high-density visco materials. Ankaa 80 Density mattress supports your health with special Hy Care finishing applied fabric which provides extra hygiene and protects the users from mites, fungus, bacteria and other microorganisms. It also prevents from any possible mildew smudges and microbiologic smells thereby preserving the first-day freshness and visuality of the mattress.
Triks 60-70 Density Visco
Made from bamboo fabric this mattress case gives a silky softness and an elegant visuality to mattress. The fibers made from bamboo leaves have a natural feature absorbing humidity fast and help to dry fast thereby offering extra comfort thanks to their antibacterial feature and the micro features they naturally have.
Natural Visco; As Sleeping in the Arms of the Nature
Natural Mattress; featured flexibility especially in the shoulder and knee parts to provide zero pressure this special cut high density visco elastic foam production is a wonder. Thanks to this feature it minimizes the movements during sleep and offers an interrupted comfortable sleep. It has an anti perspiration facing because of its special organic fabric. Made from natural yarns it helps getting rid of insomnia originating from heat imbalances.
