Established 17 years ego by Kazim Ergin, Kunts Bedding started its exports in Sweden with glory, exclusive and royal series of products. General manager Selim Kunt, informed about his company and said, “We think that our products are products of art.”
Would you inform about the story of your company? What do you do as Kunts Bedding in the mattress industry?
There is an old term as “craftsman” in Turkish. We are in the opinion that, our products and our business is an art, same as our family name means in German, namely, Kunts. Our firm is on the way of becoming a trusted brand with its product quality and visually.
Our experiences in the furniture industry go back to 25 years ago in Izmir. Our grand uncle Sefik Eren founded Eren Kapitone and started to produce quilt products for other mattress producers either small or large. 17 years ago, our father Kazim Ergin has founded mattress production line in the factory. In 2014 we decided to value our experiences and accumulated knowledge in export markets.
As Kunts Bedding we try to improve our quality and service policies like other leading companies in the sector. We think that mattress is not a production offered to furniture buyers as bonuses, but a valuable product that must be chosen smartly. People have to find the right product for their sleep needs if they wanted to be healthy people. We are telling about this fact at every occasion and at every position. Our motto is, “choose the right mattress for your healthy life.”
Which segment is your target, and what are the specifications of your products?
Actually we want to address to every segment in the market, but it is not possible in this market, because there are a fierce competition on prices. Our products are addressed to the mid and upper segment. We want to enter some niche markets. With these considerations, we developed three lines of products under Glory, Exclusive and Royal series, each has three to four specific products.
Would you inform us about capacities and factory?
We buy the springs and fabrics from Bursa, the foams and other materials from Isbir company. Only fibers and latex are imported from Europe.
We are not a large firm but growing securely by producing at a safe pace. We are able to produce hundred mattress per day at our factory of 1000 sqm Sarnic industrial zone in Gaziemir, Izmir.
What about the balance of sales in domestic and export markets?
Following our participation in Modeko furniture fair 2016 in Izmir, we started to sell to a Swedish company and our products are now sold in stores in Stockholm, Malmö, and others in Holland and Germany.
75 percent of our production is sold in domestic market. There are three stores in Izmir and 9 other distributors. We have been developing plans to sell in other north European countries, including Holland, Sweden, Norway.
What is your assessment about the mattress industry in Turkey?
There are several major companies in the market. Each produces profitable products. In the mid-segment of the market are more companies all are working successfully. All companies are able to produce larger amount of mattresses. I think there is a need for healthier and better mattresses.
