İstikbal, Turkey’s leading furniture brand, has put its new store into operation in Zurich, Switzerland in line with the foreign retail operation. Opening its first store in Switzerland and 56th store in Europe, İstikbal aims to develop in this country for the next period.
Turkey’s leading furniture brand, İstikbal is making investments to reach more consumers in accordance with spread in foreign markets. The aim of the İstikbal, opening its first store in Zurich in Switzerland and 56th store in Europe in line with the foreign retail operation is developing at new locations. The opening of the İstikbal store in Zurich, established on 785 m2, was realized with the participation of Memduh Boydak, Boydak Holding CEO and İstikbal Furniture Chairman and Murat Bozdağ, Boydak Foreign Trade General Manager, and Aslı Oral, Consul General on Saturday, in 30 August 2014.
Memduh Boydak: ‘’ We are doing the best for our global aims.’’
Memduh Boydak expressed that they are continuing foreign retail operation to be one of the world’s 3rd furniture manufacturer in 2023 as Europe’s biggest furniture manufacturer and added: ‘’ We, as İstikbal brand, are in service with franchise type structuring in Turkey and abroad. We are working with the utmost power together with the whole of İstikbal family to reach the aims we determined last year. In line with the abroad expansion, we intend to open 30 new stores to be more close to our consumers and provide more quick and qualified service and there is a little time left to complete these aims. We opened our first store in Zurich, Switzerland and 56th store in Europe. ‘’
‘’Our exportation income has reached 145 billion dollars. ‘’
Memduh Boydak, underlining that they are serving with more than 500 stores in nearly 50 countries, told that ‘’ we opened new stores in Stuttgart, Hamburg, Bosnia-Herzegovina and Athens in Europe last months. Our store opened in line with our goal for 2014 in Zurich is our 21st store for this year and 56th store in total. Today we are the leading brand in our country with our exportations, reaching 145 billion dollars, to more than 100 countries as well as we are in service with our more than 300 stores in 50 countries.’’ Memduh Boydak mentioned about the contribution of the stores opened abroad to both prestige of our country and development of trading volume. He also added that the new stores will be opened in Nantes, France; Brussels, Belgium; Copenhagen, Denmark; Stockholm, Sweden and Frankfurt, Germany till the end of the year. Aslı Oral, Consul General, participated the opening and stated that it is very proud to open a Turkish brand’s store, opening with the effort of a Turkish entrepreneur in Switzerland, in August 30 Victory Day.
