First in online bed sales in Turkey, Niron Yatak produces special mattresses for hotels and hospitals
In line with growing businesses in hotel and hospital industries demand for mattresses have also been improved in a short time period. Founder of Niron Yatak Eren Caglar, introduced his company and online sales of mattresses:
On his company and its services
I personally got to know about bed industry in my university years. My met with a Japan brand who in in direct marketing business. I started to sell special and high price beds on line. Sales were limited, then I added low price beds I bought from a company in Ankara. After graduation I founded Niron Yatak company and I began to outsource the bed production. In 2010 we started to produce our beds in the factory. Since then we accumulated about 500 customers in hotel business. Other companies then entered online sales of mattresses following our success. We solve some of the special problems of our customer hotels by supplying them special ordered additional beds. There was only one size among alternatives. We offered five different collapsible beds that were focused on the needs of hotels. The two-parts base products that are sold in retail shops had been found un practical because of their joint. We developed inova bases that are split on width not on length. It was the first in the world and was accepted by women.
On the reason why customers prefer his company
Since at the beginning we have been a customer centric company. We offer them choices to meet their needs and desires. Thanks to our flexible production structure we can easily adapt to changing conditions of contracts and offer hem right products.
On quality of beds
A quality bed should be produced under hygienic conditions by using right and quality raw materials. Outlook is not so important but the materials and parts used inside are important.
On exports
We supply beds for hotel project in abroad by cooperating with large architecture companies in Europe, Russia, Cyprus and Iraq. In 2015 we begin to sell to African market. There is a powerful industry in Turkey for mattress manufacturing that supplies domestic facilities. The industry even sells some of its production in export market. Bed manufacturers have extended their both visions, activities and sales in the world markets. They follow the developments in their field of expertise. As long as Turkish companies keep their efforts to product and to develop their product qualities, they will be more successful in the future. When companies who compete on price is eliminated, the prestige of Turkish companies will raise more.
On problems in bed industry
As in all other industries, the industry demands qualified labor and technical staff. In this regard, vocational schools are important. Unfair competition in the sector is also a problem. Customer can sometimes be deceived by irresponsible companies. Specifications of products are all should be tested and certified by real authorities. Some of the awards can be bought to be used as a promotional tool. Additionally, 18 % value-added taxes are rather high and that increase prices and cost to buyers.
On the performance of 2014
Slight recession in domestic market in bed industry, has forced us to go to export markets to fill the gap. In the new year we will invest in the new markets we entered and improve our marketing power in export. Also our online sales will continue in 2015. We are the first and the leading company in this regard.
