Berna Ilter, general manager of BRN Yatak: “Our objective is to realize our export success in retailing, too. We are targeting to set up a strong retail chain in our 17th anniversary
Achieving to export to a great number of countries on the way it started with the motto of “The most comfortable place of the world”, BRN Yatak has been targeting to set up a retailing chain in its 17th anniversary. Founded the company with his wife Mustafa Ilter in 2001 in Kayseri, Mrs. Ilter says that their products are sold both in Turkey and in 60 countries on five continents in more than 500 points 12 of them are in the country. She said, “We have shops in major malls in Turkey including Armada, Capacity, Brandium, Arena Park, Vialand, Mall of Istanbul, Metro Garden, KayseriPark, Prime Mall,KayseriPark and Bodrum Avenue Mall. Our products are also sold Sleepplus shops in Benelux, BRN UK and Divum in Spain. We aimed to have 50 shops in Turkey by 2018. Ilter detailed their current retailing sales points as Armada-Ankara, Capacity Shopping Center-Istanbul, Istanbul Arena Park, Istanbul Brandium, Istanbul Vialand, Istanbul Avcilar Shopping Center, Mall of Istanbul, Istanbul MetroGarden, KayseriPark Shopping Center, Bodrum Avenue Shopping Center, Gaziantep PrimeMall and noted that BRN Yatak has a store in TRNC and has Sleepplus stores under the roof of Benelux in foreign countries such as BRN UK and Divum brand in Spain. Mrs. Ilter who could export to countries where Turkey hasn’t realized any export before, explained the secret of her success to bring the company to its leading position as the importance they attached on R&D studies. Ilter said that they got the admiration and interest of customers with their store concepts although their presence in the domestic market is only for 2 years since 2012. She pointed out that their store concept was specially designed and added, “BRN Yatak store concept is the product of a very meticulous work. We paid special attention on colors addressing to all at the concept which was exclusively prepared by designers.” She continued, “Everyone deserves healthier sleep. With all our products we offer them healthier and quality sleeps. BRN visco series of products support body evenly and keep the original form of spine. We have also a special series that we use natural materials and hand made crafts, named Royal. Royas series of beds are double sided one for winter and the other for summer. We have special products for kids that need more care ergonomically. Kids series of products keep body temperature at comfortable levels and support the spine perfectly, thus provide an energetic start in the morning. The company has several certificates and equality documents for its both products and production processes issued by both domestic and international bodies.
