Having 200 sales points Ergul mobilya keeps growing with new mattresses produced on its new production line.
Foreign trade manager Mustafa Kadam informed about his company and its exports. On brief history of the company and its products Having a history of 30 years in coach production, our company has invested in the manufacturing of modular items needed for typical homes, including sets for dining, bedding, kids’ rooms, coaches, bases and beds. We recently invested more for bed production. We bought new automated production lines.
On variety of products
We have 20 different models of beds including the ones having special spring systems, and special anti-stress fabrics. Viscolex is our new product that was made by combining its design power with smart technology of visco. Body is supported differently at different parts that eases the blood circulation and prevents pains in neck, head, shoulder, belly and hips. Specar fabrics have better ventilation ability thanks to its 3D structure. Some of our models have special bonnel spring systems that make the bed a little bit hard. It keeps its form for years, made of strong springs. Perfumed fabrics are used in same models that provide positive emotions during sleep. They are both perfumed and anti-bacteria and antimite. The beds made of knitted fabrics are more attractive and comfortable. They are preferred by their higher ventilation abilities.
On export markets
We export mostly to Middle Eastern countries. Germany, France, Austria and Denmark are other export markets for us. 15 percent of our production is exported. We focused on domestic market. We seek new markets especially in African continent. Recently we sold to Nigeria. However, logistics is a major problem. On domestic market we have some exclusive sellers and showrooms in about 100 locations in the country. We also have 100 additional independent distributors that sell our products.
On performance of 2014
Our firm has been investing continuously for seven years. Last year our production capacity and machine inventory have been enlarged in line with our sales. The year was not so good for the industry, but for us it was good, we grew 20 percent last year. The mattress industry in Turkey is a leading industry. Production of bed is not so difficult. It can be produced in every country. There are powerful companies in Europe producing high end products. Some of the buyers of our beds in Europe are Turkish origin and they prefer made in Turkey products.
