Yılmaz Group of Companies continues to invest in ‘Duralli’ brand.
Building up a prestigious brand namely Duralli, Yilmaz Group of Companies reached a monthly production capacity of 8,500 at its integrated plants. The Group has covered a great distance since 2006 by investing its brands Duralli and Durev. The company attained an integrated plant having modern production lines with its new factory investment built up on a covered area of 10 thousand square meters in 2009. Perihan Yilmaz Dilek, assistant general manager of Duralli, says that Duralli comes first to the mind when mattress is thought. She informs that as a strong brand in Turkey, Duralli has gained good ground in international markets as well and reached a lot of customers around the world. Dilek says their export figures increases by folds adding that they placed extra importance on marketing and R&D studies.
Boxspring production started
Perihan Yilmaz Dilek, assistant general manager of Duralli explained, “We have started producing boxsprings which made a fast entrance to the market with Bednox “new useful model patent”. In addition to being long lasting these new boxsprings have easyto-open covers, optional opening direction, aesthetical designs and easy-to-carry.”
A new series in 2015: “Uzay”
Pointing out that they climbed up to top levels of the sector every year thanks to improvement on product quality and designs, Dilek said, “We reached a top spot in the industry with the year after year improvements in the design and quality of our products. Now we are a monitored and desired brand. In 2015 new beds, Velanova, Andromeda, Visono, Sombre have been added to our product range with ‘‘UZAY SERIES’’. In the series pocket springs, visco and soft feather sponge, which support the spine, have been preferred. Beside, Rüya series was renewed. Regeneration has been made according to increased ergonomics of retail. Perihan Yilmaz Dilek further added, “Positive feedback from our customers about the quality of our products and our post sale service make us stronger. We work for better.”
