Duralli, a mattress manufacturer in Turkey plans penetrating into United Kingdom by 2016. Having over 30 years of experience especially in the Marmara region, Duralli emphasized on its exports and penetrating into new markets in 2015. A contract is signed with a buyer in England at the end of 2015.
Having TSE and LGA quality certificates for its productions, Duralli combines technology with natural materials. Sales and Marketing Manager of the company Veysi Yaşar informed us about his company and exports to UK.
Since it is a new market for our company, England is one of the hardest markets to penetrate. With this agreement the quality of our products have also been approved by the new certificates we got for this market. This is the first major success for our staff who has been encouraged for more sales in 2016.
We keep growing with new corner stores and sleep centers in domestic market by taking account the dynamics of the market and expectations of customers. Our products are sold in more than 250 points in four regions of the country. We maintain our growth path in the year 2016 as well.
Duralli, will be offering customized and healthy sleeps for their buyers with 14 series of products in 2016. The concepts of the lines are called as “Beauty which covers alternatives called “Life”, “Dream”, “Comfort”, ” Space” and “Classic”. Some of the models are designed by being inspired by the princess and prince mention in mythologies to offer a legendary sleep experience.
Duralli, added also new series for its 2016 product portfolio, the Rest series is specially designed for customers in hotel, hostels, dormitories, hospitals and similar businesses.
In 2016 we planned to participate in IMOB fair and other national and international fairs to improve our brand image in the export markets and to contribute more to the national economy.
