Turkish association of Furniture Industrialists (MOSDER), organized the Turkish participation in the world’s second largest furniture fair held in Guangzhou-China, 18-22 March 2015.
The 35th China International Furniture Fair (Guangzhou) (“CIFF”) was held with a great success in China Import & Export Fair Complex, March 18-21, 2015. CIFF presented with new concepts and new look based on 18 years of history in the industry. Mr. Ma Chunzhi, vice president of China Foreign Trade Centre (Group) representing the organizer highly summarized the features of the 35th CIFF in the opening speech. “We worked hard to build a global integrated and interactive trading platform.”
With a total scale of 680,000 square meters, 2 phases of the 35th CIFF hosted the brands from 32 countries and regions including China, USA, Italy, France, UK, Germany, Australia, Turkey, Korea, Japan and Austria. The exhibits covered a range of themes including home furniture, office furniture, hotel furniture, furniture for public spaces, outdoor furniture, home decor & home textiles, furniture machinery & raw materials. CIFF enhances the exhibition quality, innovates in ideas and works with over 500 global professional media to invite professional buyers. It is estimated that there were more than 140,000 professional audiences from over 190 countries and regions that attended the 35th CIFF, bringing together numerous brands, professional purchasing groups, designer teams and industry authorities in Guangzhou and giving unlimited opportunities. CIFF has become a world-class multifunctional platform for trading, brand promotion, fashion display and industry gathering. It wins a widespread reputation in the industry and provides a platform for exchange based on its good environment and experience.
The 35th CIFF continued to promote deep integration of the exhibition with the forums such as the 7th Design in China 
(Guangzhou), the 6th Office Environment Theme Pavilion, Furniture Design Awards and Global Office Furniture Outlook, which dealt with the hot issues of the industry from different angles, spark ideas and further enrich the platform for information exchange. CIFF pays much attention to service details and improves service level and could offer the participants extraordinary service since the organizer is also the owner of the convention complex. The 35th CIFF further simplified the admission badge application procedures and enriched its official website and WeChat functions to facilitate exhibitors’ application and audience’s pre-registration for admission. It also arranged shuttle buses from Baiyun Airport to the complex and around the complex during the exhibition, providing the exhibitors and visitors with a comfortable, convenient and effective experience. Thanks to years of development and innovation, CIFF has become one of the best and most valuable exhibitions in the world furniture industry. Starting from 2015, the September session of CIFF will be transferred from Guangzhou to National Exhibition and Convention Center (Shanghai) (“NECC”). The 36th CIFF (Shanghai) will showcase the furniture machinery & raw materials, finished products and decors, connect the upstream and downstream industries from design to production and cover a range of themes in the whole indusry chain. CIFF (Shanghai) will build a large and powerful platform for the furniture industry. Turkish association of Furniture Industrialists (MOSDER) organized the Turkish exhibition at this important show.
The association had also participated in the same event last year. While commenting on the event Ismail Dogan, president of Mosder said, “China hosts world’s second largest furniture fair. We are proud to be part of the event on behalf of all our members. Following the first participation in this fair last year, our member companies have begun to sell furniture to Chinese buyers. China is one of the largest producers and exporters in the world. It is important to sell furniture in this market. To reach our targets for 2023, we have to sell 10 billion dollars worth of goods in the new and far away countries. Incentives for freight costs in exports are highly important. With this support, furniture exports will be more.” With a scale of 370,000 square meters, the first phase of CIFF 2015 March in Guangzhou was held on March 18-22 under the theme of “Whole-Home-Decor” including Home Furniture, Homedecor & Housewares, Hometextile and Outdoor & Leisure, reflecting the extension from indoor furniture to outdoor leisure living as well as the evolution from single furniture display to integration of interior decoration with furniture, home decor and home textiles. It builds up China’s largest and highestend Classical Furniture Sector and the only outdoor living experience platform, and further optimizes the featured sectors such as International Brand Hall of Home Furniture, Design Hall, Soft Decoration Sector, Custom-made Furniture and Kids & Teenagers Furniture Sector. It incorporates more international exhibitors and offers more diversified product design and a smoother exchange experience.
