From sitting room to bedroom, Cennet Mobilya company serves with all products that a house needs.
Renewing itself with its 30 years of experience in the sector, Cennet Mobilya continues to meet the needs of its customers at its new production plants established two year ago. Mustafa Yayla, president of Cennet Mobilya, says that they conduct market research and their company is a well-recognized brand which produces mattresses, base headboards, armchair sets, sitting sets, bedroom and dining room sets by setting up two different production plants. He gave details of their operations and success story:
“Cennet” is very old furniture trade mark related specially mattress producing (above 30 years). We have made a marketing research and we have seen that “Cennet” is well-known trade mark in the market. We have decided that purchasing trade mark “Cennet”. And we purchased “Cennet” trade mark in 2012. Now , with this trade mark , we are producing beds, bed bases, headboards , sofa sets, sitting groups, bedrooms, dining rooms and TV units in the 2 different factories. We have got TSE, ISO certificates and we are a member of MOSDER and KAYMOS.
Product Range
We are producing all kind of the mattresses with different wire options, different quality fabrics options, different quality foam options, in the different heights and sizes.
“Cennet” company cares specially about the quality, custom service, and innovations. We believe on that innovations are the most important things in the mattress industry. Because of this reason, in every week, we are designing one new model.
We have got 2 different choices for our mattresses:
Orthopedic Series: Gold, Elegance, Prestige, , Diamond, Clove, Saray and Melodi models
Health Series: Organicennet, Thermolife, Calipso, Bioform, Caprice, Viscoform and Paradise models.
In the “Health Series”, there are a lot of things which we are presenting to our customers, like organic choices, like thermo choices, like visco choices. These series raw materials are very specials, very qualified and accorded to our customer demands and customer health.
Sales Stra
We have 200 selling points in the local market. And day by day, our market share is increasing. Regarding to our export; we are exporting to European Countries, Central East Region, Gulf Countries and Old Russian Federation Countries in 41 selling points. Our export rate is 40 % in the total sells.tegy
According to our mentality, the most important things are researching, innovation and designing in the furniture industry. Because of this reason, we are making a new one design in every week. Sometimes we are accepting this new model and producing, sometimes is not accepting, but in every week, we are designing a new mattress, a new sofa sets, a new bedroom. We have got a good research and development team ourselves, but additionally sometime we are getting some new models from the Professional designers. We are expecting that we will be wellknown trade mark the local marketing a few years. Our export rate will increase and will be 50 % in the next year.
A company must have 5 things (5 M): MEN-MONEY-MACHINE-MATERIALMANAGEMENT.
Thanks God, we have all of them. But we know that the most importing thing which are in these 5 things, is “Men”. And we are very lucky that we have a “Good Team”
