We have recently interviewed Berna İlter, general manager of BRN Yatak.
She focused on the activities of the Company headquartered in Kayseri. As for the manufacturing line of the Company, Berna İlter pointed out that BRN has turned out to be competitive in terms of price and quality both in domestic and foreign markets. “The Company is determined to upgrade its dynamic performance in 2015 as well.” BRN has been operating in a 26500-sqm factory in Kayseri Free Zone. Being one of the export leaders of the sector, the Company has a full line of products, ranging from premium bedding to quality sets with inner spring mattresses and memory foam and latex mattresses with full health benefits, hand crafted mattresses with all natural fillings and frame beds with full comfort.” She pointed out. “BRN was awarded by Ruban D’Honneur enterprise for Innovation, Excellence and Best Practice within the framework of European Business Award. The Company was also awarded as Fast Growth 25 –being the fastest growing company in Turkey by All World Network organized by Harvard University and The Union of Chambers of Turkey,” Berna İlter disclosed. Berna İlter noted, “ Exporting to around the globe, we display our products in Turkey’s leading 11 shopping malls. Our sleep products, including hand-crafted products under the title of Royal Coil attract great interest from the customers. Actually, innovation has turned to be a way of life and the key strategy of BRN and become the strategic part of company’s long-term growth. Instead of focusing on competitors, BRN has been keeping the pulse of its customers around the globe in each continent and building loyalty through the introduction of relevant and innovative solutions geared to the needs of consumer lifestyles.” “After years of experience BRN SLEEP PRODUCTS has reached the ultimate combination of superi – or comfort and durability.While meeting any of sleep needs, all our mattresses are geared to meet diverse range of consum – er preferences efficiently.“ She added. Asked on the SLEEPWell Expo held in 2014, she underlined, “This fair assumes significance for me for personal reasons. With a few young idealist friends we were dreaming such a fair. I am happy that it was realized in a short time and our dream came true. I am thankful to everybody involved and contributed.”
