Berna İlter: BRN has become Turkey’s first sanitation certificated mattress producer which complies fully with OEKO-TEX standards
Berna İlter, General Manager of BRN Sleep Products, pointed out, “BRN has a full line of products, ranging from premium bedding to quality sets with inner spring mattresses and memory foam and latex mattresses with full health benefits, hand crafted mattresses with all natural fillings and frame beds with full comfort.”
“After years of vast experience, BRN has reached the ultimate combination of superior comfort and durability. While meeting any of sleep needs, all our mattresses are geared to meet diverse range of consumer preferences efficiently.“ She added.
Berna İlter, General Manager of BRN Sleep Products emphasized the fact that BRN has become Turkey’s first sanitation certificated mattress producer which complies fully with OEKO-TEX standards. So, BRN Sleep Products do not pave the way for any allergic diseases and discomfort.
Berna İlter also furnished information on the OEKO-TEX. The OEKO-TEX Standard is an independent test and certification system for textile raw, intermediate and end products at all stages of processing. Examples of articles that can be certified: yarns, fabrics, treated fabrics, manufactured articles (clothing of all kinds, domestic and household textiles, bedding, towels, soft toys and many more.)
The OEKO-TEX testing for harmful substances is always geared towards how the textile will actually be used. The more closely the product is in contact with the skin, the stricter the human ecology requirements that it must meet.
Confidence in Textiles – that has been the motto of the independent testing for harmful substances according to OEKO-TEX Standard 100 for textile products of all types pose no risk whatsoever to health.
With regard to the global structure and high division of labor in textile production the OEKO-TEX criteria catalogue for the first time provides manufacturers in the textile and clothing industry with a uniform benchmark on a scientific basis for the evaluation of potentially harmful substances in textiles.
The OEKO-TEX label indicates the additional benefits of tested safety for skin-friendly clothing and other textiles to interested end users. The test label therefore provides an important decision-making tool for purchasing textiles.
“The Company is determined to upgrade its dynamic performance. Having outlet centers scatted over Turkey, BRN aims at its countries to which it exports in 2015,” She added.
“As a matter of fact, innovation has turned to be a way of life and the key strategy of BRN and become the strategic part of company’s long term growth. Instead of focusing on competitors, BRN has been keeping the pulse of its customers around the globe,” Berna İlter noted.
As for the manufacturing line of the Company, Berna İlter pointed out that BRN has turned out to be competitive in terms of price and quality both in domestic and foreign markets.
“The Company is determined to upgrade its dynamic performance in 2016 as well.”
BRN has been operating in a 26500-sqm factory in Kayseri Free Zone. Being one of the export leaders of the sector, the Company has a full line of products, ranging from premium bedding to quality sets with inner spring mattresses and memory foam and latex mattresses with full health benefits, hand crafted mattresses with all natural fillings and frame beds with full comfort.” She pointed out.
“BRN was awarded by Ruban D’Honneur enterprise for Innovation, Excellence and Best Practice within the framework of European Business Award. The Company was also awarded as Fast Growth 25 –being the fastest growing company in Turkey by All World Network organized by Harvard University and The Union of Chambers of Turkey,” Berna İlter disclosed.
“BRN collection is presented by following categories BRN ERGO (ergonomic mattresses), BRN ORTHO ( orthopedic mattresses) , BRN VISCO ( natural foam and memory foam mattresses), BRN STYLE ( special produce mattresses). BRN mattresses has a wide range of sleep products as spring and foam mattresses as well as headboards, bases, handmade mattresses, boxspring sets, adjustable sets and ready- made mattress covers. We are producing for different traditional culture and special needs of the customers. Our innovation of roll mattresses solves the problem of shipping and stocking with the pressing and the roll packing you will get a higher loading capacity and more space. Also it is easier to sell it from the internet and send the mattresses by courier. Our producing capacity of mattresses is about 750 thousand and 1 million mattress cover,” added Berna İlter.
Berna İlter noted, “Exporting to around the globe, we display our products in Turkey’s leading 11 shopping malls. Our sleep products, including hand-crafted products under the title of Royal Coil attract great interest from the customers. Actually, innovation has turned to be a way of life and the key strategy of BRN and become the strategic part of company’s long-term growth. Instead of focusing on competitors, BRN has been keeping the pulse of its customers around the globe in each continent and building loyalty through the introduction of relevant and innovative solutions geared to the needs of consumer lifestyles.”
“We export about 80 % to Europe. We also supply to the most creative country of Europe Italy as well as to South Africa and from East to West America. BRN was the first company in Turkey which has export to Micronesia in 2013. Our company focused on the export is making great difference compared to our competitors by using owns technology. BRN expand their business to countries where it is hard to export like USA, Canada and Australia. We are selling to more than 60 countries and our secret of success is: ,,We are producing to the need of the citizens in all different countries;” with this thought we analysis the different sleep cultures and create special sleep products for each countries. Our customer base expands with such a huge range of products,” said Berna İlter.
“Our goal is to present our sleep products to over 100 countries in 2023. As well as our success that we had in abroad, we also have increased the number of the showrooms in the domestic market at the last period. Showrooms opened in best sale points at the best popular shopping centers in Turkey had a best sale graphics. In the future our goal is to expand BRN brand to next step, to get new business connections and to put our success to high level by growing up business volume. As i mentioned before, our goal in 2018 is to open 22 shops in aboard and increase our turnover to 55 million dollars. Supplying target of the 70 % import for export is not a dream by right actions,” pointed out Berna İlter.
“After years of experience BRN SLEEP PRODUCTS has reached the ultimate combination of superior comfort and durability. While meeting any of sleep needs, all our mattresses are geared to meet diverse range of consumer preferences efficiently.“ She added.
Sleepwell Expo Fair
We consider Sleepwell Expo very much for it brings all fields from raw materials, components to machinery and finished products of the mattress industry together in our country. We act with a belief to act altogether rather than going individually in export business. We are thankful to our customers at home and abroad.
