Beyza Mobilya produces beds, bases and furniture sets in Kayseri with its 280 personnel. Able to produce annually 15 thousand units, general manager of the company Zeki Deniz asserts that his company is among the top ten firms in the industry.
On the past of company and products
We started in 1996 in Kayseri on a land of 2,500 sqm. By expanding our markets and productions we have now a factory of 22.5 thousand sqm and a wide network of distributors and a modern line of production, a company loved by its customers. Following the restructuring in 2006 our company was modernized both as organization and production facility and extended our machine inventory. 15 percent of Beyza Mobilya produces beds, bases and furniture sets in Kayseri with its 280 personnel. Able to produce annually 15 thousand units, general manager of the company Zeki Deniz asserts that his company is among the top ten firms in the industry. Beyza Furniture grows by investing our production is exported especially to Iraq, Georgia, Rumania, America and Austria.
On sales organization
Sales are done from our factory in Kayseri while we have a regional office in Istanbul. Regional sales are carried on also in Trace and Black Sea regions. We have our own transport vehicles and deliver the orders faster than logistics firms.
On products and their specs
Last year we have launched a new series with a motto, time to sleep, that attracted interest. This year we offer the series named Fomenta, having products addressing the needs of consumers. Earlier we have been focused on economic line of products. Now customer trend moved towards premium and functional products. So we followed the suit by adding visco, feather fill, HR foam, softer beds made of cotton fabrics. We also improved the aesthetic sides of our products.
On returning back to foamed mattresses
Spring matters are not so well sold in Europe as in Turkey. We tested new spring systems on some of our products, however, they were not demanded by customers. Foam beds are of higher quality and more elastic, more comfortable and offer more choice for buyers. Greater companies are increasing their production of foam beds that means demands are rising for this category.
Views on the industry in general
Buyers are becoming more conscious when buying bed, also the producers produce healthier and better products and forcing unregulated companies out of market. When buying furniture buyers may feel and check the quality and the materials of products, while they can not see what kind of materials are inside, the quality of foam, the amount of felt and the number of springs. They buy, as if, a black-box.
On SSH and quality certificates
Our firm has the TSE certificate for 15 years. We are the rare companies in furniture business having this as well as having travelling technical service network for better after sale services.
On the year 2014
While we experiences some difficulties, we managed to grow 15 % in 2014. Currency rates and raw material prices were errant. We did not reflect these fluctuations to our buyers by comprising on our profits. We think and hope that the market will become high again in the second half of 2015.
