Held biannually Bellona distributors’ convention was held in Antalya.
The meeting was participated by 600 distributors. In his assessments for the year 2014 Memduh Boydak, CEO of the Boydak holding said, “Last year we opened 40 new stores for our Bellona brand. This year we target to open 35 more. In the long run we aim to have a thousand stores by 2023 carrying Bellona brand.” Sales champions for Turkey and regional markets were presented awards during the meeting. Older distributors that have been dealing with the brand for years were awarded with lifelong success plates. Boydak said, “Furniture is our locomotive business. The meeting has become an international one for the first time this year. It shows our market coverage. It is a great pleasure for us to host our 600 business partners in Turkey. We are increasing our R&D investments. We plan to grow 12 %. We closely follow developments in world markets and political tensions in some countries. We changed our focus to Europe. Replacement period in furniture industry is going down to five years as a result of responsive operations and fashion forces. Brands are questioning their actions to provide better and faster products and services. We launch fashionable and innovative products. Last year we produced special carpets having 26 colors in our 60 sqm factory in Kayseri that produces 4 million sqm carpets in a year. We are also strong in home accessories as well as in furniture.”
