It is a name for lovely colors and trends in the quality mattresses. It really embellishes the bedrooms and offers excellent sleeper through its variety of products. B-mixer always mixes the best features. Ilham Oz, General Coordinator of the company Answered the questions of Sleep Well. Full text of the exclusive interview follows:
You have Entered the mattress sector as a new brand. Can you give us some information about the purpose for B-mix’s entering the sector and the products you plan to sleep in provice to consumers?
B-mix is a 6 year-old brand is very young. It is a brand of the present Holding Company. Deriving its strength from the Holding Company it belongs to the B-mix Provides brand products to customers with the present warranty. The motto of the brand, which mostly addresses the middle class segment is “not only ergonomic but also economic”. As you can tell from this motto is the main goal is to provice the consumers with good quality in the most economic way possible. Our brand, which has developed a sales network more in the shop-in-shop stores, Continues to Rapidly progress in this direction. We produce in an indoor space of 30,000 m2.
Could you provice in information about the mattresses you produce as B-mix and to their features?
We have affordable options suitable for every age and every preference. We have a portfolio that ranges from full ergonomic mattress mattresses in three different levels of firmness to our memory foam mattresses including many alternative models and styles. We also produce bases, headboards and textiles that complement our products under one brand. The most importante element of our product portfolio that distinguishes us in the market is that in addition to appealing to different perspectives we offer the ideal alternatives to those seeking quality beds at affordable prices.
Will we see thes only mattresses on the domestic markets? Do you have plans to export?
The B-mix brand was created to be active in the domestic and shop-in-shop stores. We are not considering expanding into the foreign markets at this time.
You will be Participating in the Sleepwell Expo. What is your objective in this fair and what are your thoughts about the fair?
This will be the first exhibition for our brand. This is why we are Experiencing a different kind of excitement. Our most importante expectation is to meet potential business partners towards Increasing the recognition of our brand and sales locations.
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