Talking about the comfort features of the products in his collections in his interview, Mr. Kamil said that they have beds that appeal to people from all walks of life and are suitable for every budget. Stating that they will follow an aggressive policy in advertising and marketing, Mr. Kamil underlined that they will announce the name of İnsleep more in the future. Ciftci also touched upon the issue of exports and evaluated the first half of the year, and gave the following sentences on the subject; “As of the first half of the year, we are very satisfied with the export figures we have made and the returns we have received. Despite some negativities in seasonal conditions, a total of 95 countries are included in our export portfolio. We plan to increase this number to 110 by the end of the year. As of now, we are in the 7th place among İnegöl companies and we want to rise to the top in this ranking.”
Can you talk about your products and the advantages and comfort factors they provide to the end user?
We have product groups that appeal to all segments. We produce many mattresses from classic mattress types to sponge and roll pack mattresses and offer them to our customers. We even provide advantages in terms of transportation on the occasion of the roll pack bed. As for the features of our beds; We use water-based and environmentally friendly adhesives that do not contain carcinogenic substances. We have vegan beds that are free of felt and waste. It is in the class that our customers can choose according to their characteristics; We also have mattresses with fly-repellent, anti-stress, volcanic faceplates. From the lowest segment to the upper segment, we have many mattress preferences that appeal to all segments and preferences.
What kind of roadmap do you follow in advertising and marketing? Can you talk?
The most classic way we follow in marketing is to expand our store and dealership network. Apart from that, we give advertisements to both print and print media and digital platforms. Especially on digital platforms such as Instagram, we started to appear frequently. We have a plan to work with phenomena on this platform in the coming days. And you will also hear the name Insleep frequently on the radios in the future. In terms of dealership, especially abroad, as you can imagine, is also important. We have 6 stores in total and half of them are located abroad. Finally, we opened a store in Austria. We plan to enlarge our marketing department by further expanding our dealership network and allocating more time and budget to the advertising cake.
Can you tell us about the fairs you attended or plan to attend this year?
Since we are an İnegöl company, we do not miss İnegöl fairs. We participated in the Istanbul Furniture Fair before and we will participate in the fair to be held next year. But our main goal is to open a stand at the IMM-Cologne Fair. Since our main target is export, we plan to focus on international fairs.
Can you make an assessment about 2023 in terms of exports?
As of the first half of the year, we are very satisfied with the export figures we have made and the returns we have received. Despite some negativities in seasonal conditions, a total of 95 countries are included in our export portfolio. We plan to increase this number to 110 by the end of the year. As of now, we are in the 7th place among İnegöl companies and we want to rise to the top in this ranking. The market we mainly export to is the European market. We have a highly concentrated and high-end customer portfolio in a highly productive market in terms of both the foreign exchange inflow we bring to our country and the added value we create. Our goal is to rise to the top in every subject and to be beneficial to our country and city by creating more added value.
