Combining its knowledge in mattress and furniture with modern retailing, Vettore aims to have 35 exclusive stores in and out of the country by the end of 2017.
Having an integrated factory of 30 thousand sqm in Silivri, the company sells its products in Turkey and exports to 20 countries in the Middle East, North Africa, Europe and North Africa and aimed to sell more by renewing its retail concept. Board member and export sales manager Sinan Karaoglan informed about their plans for the future.
On recent innovations in the company
Aiming to have satisfied customers, Vettore tries to offer latest products to its buyers by following fashion and latest trends and plans to have loyal customers. The company produces mattresses, bases, furniture and living room sets and expands its production and sales activities by renewing its retail concept. Having two different concepts of sales, it combines its knowledge in furniture and mattress industries with modern shopping experiences.
On production facilities and capacities
In our 25 thousand sqm factory we produce coach sets, sofas, sitting groups, bedroom, dining room, youth room sets, TV units, bases, mattresses and other complementary products. The factory is equipped with fully automatic, ERP integrated, IT generation technology, CNC and PLC controlled modern machinery. Production processes are all designed by considering their effects on the environment to produce products at world standards. Monthly capacities for several products are 2,100 coach sets, 4,200 sofas, 880 mattress and dining room sets, 2,800 mattresses and 2,000 bases.
On research and development activities
We developed new products with an aim to offer the more comfortable and more practical products that may be used as both a sofa and a mattress. We have new products that were awarded by design competitions. In production research section we try to improve our economic standards of our products. Working on present models we improve them by adding functions on them.
About markets of the company, both domestic and exports
Our products are sold in 286 points in Turkey and in the world in Middle East, North Africa, Europe, North America, in 20 countries in total, including Canada, England, France, Belgium, Germany, Austria, Rumania, Bulgaria, Georgia, Armenia, Iraq, Qatar, Saudi Arabia, Egypt, Libya, Tunis, Morocco, Algeria, Azerbaijan, Kazakhstan and Tajikistan. We exhibit our products annually in Ismob-Istanbul, CIFF-China, Kolnmesse-Germany, Furnitex-Ukraine, Expotim, Iraq and Expo Thessaloniki-Greece fairs.
On the targets of the company in export and domestic markets
Last year we realized growth by exporting more. Our target was to grow 35 %, but we realized it by 40 % by expanding our production capacity. In domestic market we established additional stores in Izmir, Kastamonu, Ankara, Gaziantep, Bursa and Konya. For 2017 we planned to open 25 new exclusive Vettore store. We have three stores in abroad and in 2017 they will be ten.
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