Mondi desires to repeat hitting targets in 2016
One of the furniture producers in Turkey, Mondi introduced its new finishing fabrics in 2016. Volkan Yucedag, marketing manager, introduced his company and products.
What were the effects of recent developments on the mattress industry?
Last year has started with problems originating from neighboring countries. Later on when the stability and inner dynamics were settled, problems were lessened. We are a dynamically developing country. We started to grow in the second month of the year and hit our targets for 2015.
What was new in your mattresses?
Technology in the industry changes fast. Fabrics, springs, and supporting foam are important for the specifications of mattresses. We made our new products by taking account of these factors. We paid attention on being hygienic and cleanable of the mattresses. We changed the finishing processes to easy the use of product. We are now developing completely covered types of mattress. Bonnel springs were preferred in the last five years. Now visco and latex products are attracting attention. We have mattresses that their pads and covers can be replaced.
What is your advice to consumers while choosing?
Conscious of buyers are important. They have to know what they need, what suits best to their postures and spines. Spouses have to be careful to buy two sided beds. One side is softer than the other side. Weight of the people is also important. Consumers should be keen on their choices.
How are your export activities?
We keep our efforts for more exports. Sales were rather low last year. But we will do good business in the coming months. Demands are rather stabile in the markets. Some buyers postpone their decisions. In about 7 to 8 countries are Mondi stores. Our products are represented especially in Germany and in the countries in the Middle East.
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