As the 112th store in abroad, and 47th in Europe, Bellona, a brand of Boydak Holding, keeps expanding in distribution by offering functional products in the world. The new store is located in the center of Wien. Board member Bekir Boydak said, “We have been serving at about 800 stores in 60 countries. Our target is to grow 12 percent in 2015 and have 1000 stores by the year 2023. We offer a wide range of model, fabrics and color selections to our customers in Wien. Austria is a market that has a large Turkish population and other nationalities that have similar cultural background. We planned to open a store in Marsaille in December. We are proud to have large scale of retail operations at the heart of Europe.”