Sevyat tries to improve sleep qualities by offering natural products made of latex, horsehair, goat and sheep wool.
Having been in the mattress business for more than ten years, Sevyat company exports to about 20 countries. Kubilay Pacal, production manager of the company that has 10% share in the market, informed about mattress manufacturing and sleep culture in Turkey.
Will you inform about your company? What services does your company offer in the mattress industry?
Our company was established as a family business by Adem Nergis, chairman of the board, in Kayseri in 2006. Realizing an annual growth of 30% our company has now a factory of 10 thousand sqm in Kayseri Organized Industrial Zone. Kayseri is a leading province in Turkey for the mattress business. Half of the 4 million mattresses annually produced in Turkey are made in Kayseri. Our daily production is 500 mattresses, 10% of total mattress exports from Turkey. We do our best to increase amount of production.
Will you inform about special product you offer to your customers? Why the people should prefer your products?
Productivity in business and in life depends on the quality of sleep people have. We also believe this and offer special products to our customers. We have products designed especially for those having back pains, those seeking double sided beds adapted to the body form of sexes. Recently we produced a energetic bed for tired people made of ginseng based fabrics. We are keen on not using any chemicals and hazardous materials. We prefer to use natural materials such as latex, horsehair, sheep and goat wool, etc. We have up-to-date machinery inventory for production.
Mattresses have an important part in human life. How should a quality mattress be? What is your advice to the consumers in this regard?
Sleep culture in Turkey should progress even more. Some people still think about woolen bags when the beds are mentioned. Even some of them put orthopedic mattresses produced with latest technology on traditional wool beds. Efficient life of mattresses in Europe is two years, while people in Turkey do not renew their bed by up to eight years. People have to choose the best product suit able for their physical and comfort needs.
Please inform us about R&D activities? How do you devel op new products?
We follow developments in the markets by visiting fairs in the country and abroad. We try to understand the demands of our customers. We got professional advices of medical and neurology experts. One of our product was awarded as the most innovative product in the furniture fair held in Kayseri.
How are your exports? What countries do you export?
30 % of our production is exported. We are going to establish a foreign trade company for this aim. We deliver our products mainly to markets in Europe and Middle East. Among the 20 countries that we sell our products are Germany, Holland, Denmark, Belgium, England, France, Austria, Italy, Hungary, Sweden, Norway, Iraq, Georgia, Dubai, Libya, USA.
What is your opinion about recent developments in bed industry in Turkey, vis a vis foreign markets?
The bed industry is growing fast. However competition may some times become unfair because of unregistered activities of the com panies. We may easily become one of the leading countries in the world in terms of mattress produc tion though our share is limited to only 10 %. Efficient new regula tions are needed.
What are the problems in the industry? What are your proposals to solve them?
R&D efforts and in the field of design are still limited. Also, promotional activities in international markets are still insufficient, and this limits our global competitiveness. People should be educated more on the importance of beds for their health. Companies in the market should strictly be audited. In general, producers in Kayseri could not be supported as they reserved. Land costs more in Kayseri than in other regions. We expect more support of government authorities.
