Having been producing beds for other brands since 2005, Modayat expands product line by producing complementary products that are sold in abroad.
Murat Horoz, sales and marketing manager of the company informed about their products and activities:
On Modayat and its services
Established in 2005 to supply the bedding industry, the company improved its quality and increased its capacity by offering quality products at minimum prices. We produce for special orders for bedding companies besides our basic products.
On facility and capacity of the company
Our factory is of 3 thousand sqm and has all machinery for production of beds operating on two production lines having a daily production capacity of 300 beds. In the base section of the factory that has been active since the beginning of 2015 bases, bedheads and box springs are produced. 130 pieces of bases are produced daily.
On export activities
We have been exporting only beds to Germany, France, Holland, Georgia, Iraq and Turkmenistan by 2015. Now we also export other products including boxspring sets, bases and bedheads.
On new markets and investments
We aimed to increase the share of exports in sales by increasing export destinations. As we know the importance of freight costs we invested in rollpack machine and reduced transportation costs by one fifth. In addition to our wholesales we aim to sell individual stores in export markets directly. England, Denmark, Belgium, Switzerland, Azerbaijan, Iran, Libya, Saudi Arabia and UAE are among our target markets. 2015 will be a year of leap forward for us.
General assessments on bed industry
Bed production is a star segment for furniture industry in Turkey. People have become aware of the importance of beds for their health and comfort. So, the industry grows fast. Share of beds in trade fairs focused on furniture industry is also rising remarkably. Even special fairs, such as Sleep Well, are organized. We, as manufacturing companies, are selling products that have serious impact on public health. So we have to be as more cautious about the hygiene, health and quality of our products as the outlook and appearance of our products. We emphasize on these issues, as well.
