Furniture company Mondi expands its distribution network and increases share of exports
Founded to produce beds than turned out to be a furniture manufacturer Mondi has 470 sales points in the country. Brand manager of the company Volkan Yucedag informed about the company and its products
On Mondi in general
Established in 1998 to produce beds the company expanded its product lines into home textiles and furniture. Then it was acquired by a larger group, Boydak, in 2006 and doubled its sales and distribution network. It now serves in every province in Turkey through 16 main distributors who provide not only sales but after sale and logistics services supplying 470 sales points. 20% of production is exported to about 40 countries including Iraq, Azerbaijan and the US.
On the performance in 2014 and plans for 2015
Economic slowdown in global domestic economies and construction industry last year was not good for us. There is a lot of turmoil in our neighboring countries. However we managed some growth. We think that 2015 will be better. We have plans for opening new stores about 80 to 100. We keep our position in the markets we have been in. Turkey is a good alternative against Chinese producers. Quality and communication is good.
On products and their specs 
Mondi has a large range of products, having 14 models. Some is for economic, some for middle class and some is for luxury segments. We have three licensed beds. The beds in the Eclipse series, is produced under a license of an old American company. The foremost point of this bed, the Eclipse energetic form model, is its support for the spine and special knitted fabrics used. It is a comfortable model and one side is harder than the other side. Covering fabric is soft and sides are quilted. Eclipse natural dream is made of micro pocket springs and latex foam materials. Having ergonomic eurotop forms it provides extra comfort thanks to its viscogel foams and micro balloons that adapts the form of body. The special foam used inside reduces the perspiration and increases ventilation.
Elegance dream model has special pads on the surface and high bonnel springs, coated by satin fabrics, offers quality sleep. There is a saying in Turkish that means, “Its habitat signals the lion” and mattress means “doshek” in Turkish. Consumers are becoming more aware of the importance of beds. We try to offer them the best products made of right materials.
