Pedro, a high-quality cruise ship furnishing and design furniture manufacturer, unveiled its latest designs by internationally awarded designer, Tapio Anttila, at imm Köln 2014.
Adding to the award winning ON sofa bed series, where Tapio Anttila has wanted to solve challenges in functionality and usability, the ON chair and ON dining chair truly takes these issues further to challenge what can be made with plywood and how functionality can involve the whole life span of the product.
ON series points way
The ON sofa bed brought esthetics and usability to where it was needed. The awarded lightness, movability and fresh design of these sofa beds carries on in the new chair and dining chair. The materials used and the innovative production system make it possible to consider the concept of functionality from a new perspective.
Functionality in design
Tapio Anttila sheds light to his design: “In ON collection, adding to their usability, the materials we have used, the innovative production system and recyclable raw materials – the whole life span of the product – generate their functionality. When a product functions, on top of its esthetics and usability, ecologically and ethically, it is possible to see true functionality in furniture. They should respond to our values.”
“It is meaningful to design products in such a way that the whole life span can be considered and we produce no mixed waste in the process, but instead, can recycle everything back to energy.” –Tapio Anttila highlights giving credit to the high level of industrial know-how and the unique infrastructure in energy production and waste management in the traditional furniture city of Lahti, where the ON collection is produced.
ON sofa bed
ON sofa bed transforms easily into two single or one double bed. Sofa includes mattress toppers which are cleverly tucked away inside the sofa´s armrest pillows. Removable covers. Includes recycled materials: foams made out from recycled PET fibers (plastic bottles).
ON sofa bed has been the best seller in Finland in the category of sofa beds now two years in a row (year 2011 and 2012). Winner of the Furniture of the year award in 2008. ON sofa´s design holds utility model in Finland.
ONcorner
ON corner modular sofa transforms easily from sofa to bed using a unique hinge system. Mattress toppers, duvets and pillows are tucked away inside the sofa´s armrests and cushions. Removable covers. Includes recycled materials: foams made out from recycled PET fibers (plastic bottles).
Awarded with Good Design 11-award. AWA sofa´s design holds utility model in Finland.
Pedro products have been granted utility model shelter, thanks to their novel value and functionality. This strategic decision to invest resources on home furnishings has paid off handsomely. Today, in addition to nearly 50 dealers in Finland, you can find Pedro resellers in Sweden, Holland and Russia.
In addition to sofa beds, Pedro collection today offers flat beds, different types of chairs and dining groups. This is the result of design and production relationships with its customers, designers and with the partner corporations. For example, the ON sofa bed was designed and developed for a customer who wanted sofa beds with optional double bed or twin bed design. With this ON series Pedro has also worked with Puulon Ltd, who is manufactures the ON and Triple table series.
Juha Lehtonen, Managing Director of Pedro says, “2013 is a very significant year for us at Pedro, Ltd. This year marks our 25th anniversary as a Finnish corporation. We started out as experts in furniture for public spaces. Since then we have developed and shaped our expertise to also design and produce furniture for the home. Today, Pedro furniture collections reflect Scandinavian design, quality and functionality. We develop these by cooperating with independent designers, but even more with clients and consumers. We aim to satisfy each customer as they chose furniture for home, office and public space. To celebrate the Pedro 25th anniversary, here are descriptions of our products and product lines, along with a glimpse of the history of our progress as a top designer, manufacturer and exporter of Finnish furniture.”
Tony sofa bed was developed for Stockmann’s campaign in 1998
In 2003 Pedro made big changes when founder Pekka Larjo transferred his role as managing director to Juha Lehtonen. He had come to the company 13 years before as an enthusiastic student and from the very beginning he had made an impression to Pekka Larjo. Although Pekka Larjo is retired today, he still helps guide the company with his vision and his valuable know-how as Executive Chairman in the Supervising Board of the corporation.
The Pedro home furniture line began in 1998 when Stockmann needed a high quality sofa bed for their campaign. This led to a strategic decision in the early 2000s to diversify Pedro resources to include the home environment, initially focused on sofa beds. Since the early years, Pedro Ltd has designed and produced furniture for assisted-living environments.
Since 2005 Pedro has collaborated with acclaimed designer and interior architect Tapio Anttila (SIO), whose creative balancing of elegant design with mass production techniques is responsible for Pedro’s new product strategies. Pedro’s products have been granted utility model shelter, thanks to their novel value and functionality. This strategic decision to invest resources on home furnishings has paid off successfully.
