Restructured in 2013, Soley was established by ten entrepreneur families under Birlik Mensucat name to produce home textile and sleep products. Semih Oral, marketing manager, introduced his company.
On the company
Soley is a registered brand of Birlik Mensucat, a company in Kayseri, for towels, home textiles and beds. Birlik company had been retailing in the fifties, and started to produce towels in 1988. In 1997 home textiles and bed products were added to manufacturing line.
On their activities in the bed industry and recent products
We design products in bed industry for mid and upper segments of the market. In all products quality and hygiene are important. We produce SL and pocked spring type mattresses that were designed for better comfort from spring system to fabrics.
This year we launched Visco Floral beds. With viscoelastic foams, floral beds provide optimized support for better sleep. Zipped on three sides, with washable fabrics they provide more hygiene and protect natural balance of body. It sooths and prevents perspiration.
Visco Dream is for minimizing the stress on shoulders and knees. It ventilates the air and balances the moisture. Prevents bed odors, it is anti-static and protects against mites.
On distribution network and exports
We sell our towels and home textile products through ten national distributors. Beds are sold through about 30 sole distributors in cities.
Beds are exported to Middle East markets, especially to Iran, Iraq and Libya, and South Africa, either under our own brand or as private label products.
On bed industry in Turkey
Fairs are important in our business. We participate new fairs. We believe that the home textile and mattress industries have made great strides in Turkey. They have still greater potentials.
Additional comments
Although we have some problems at the beginning of the year, we think that 2014 will be more dynamic. We offer new products to our buyers. In mattress group we will launch new products in each quarter.
