Manufacturing furniture for the mattress industry for almost 40 years Yagmur Furniture Company accelerated its concept store activity.
Supplying quality products for domestic and international markets through its factories in Duzce and Adana, Yagmur will finish its restructuring process. Mr. Bahattin Ozogul, General Manager of Yogmur furnished us with their final situation:
Will you brief us about Yagmur Mobilya? How long have you been in this business?
Yagmur Furniture is in this business since 1977. The company started mattress production in 1990s. We have been producing panels, soft furniture and mattress in our facilities located on average 90 thousand square meters in Duzce and Adana. Our daily mattress production is around 300 if the season is not good but it goes up to 500 and more at some good times.
Our facilities are semi-integrated. We buy still wire and make spring. We outsource foam and fabrics. Later we process all of these materials and produce quilts.
Can you mention about your dealer network and reconstruction works?
We have 150 stores nationwide. We are working on increasing the quality of these stores soon. We have mostly concentrated on concept stores to increase turnover. Our consumers will see these stores at the market soon.
What about your exports?
Our mattress export volume is insufficient because there are too many manufacturers. Almost 35% of the sales price goes to freight costs. Still we have soft furniture exports. We export 30% of our products and sell the balance in domestic market.
Can you mention about your latest trend mattress series and their features?
There are finishing products the mattress ticking producing countries specially produce. We use these fabrics with these features at Energy, Amatis and Silver Care series. We possess all certificates for these products which are human health friendly. They have the features of comforting and anti-stress. Ametis has a feature eliminating bad energy and comforting human. Silver Care has silver ions. They also eliminates kinetic energy which charges stress on users.
What can you say about your recent activities?
2013 was better than 2012 for us. We established our modular furniture facilities in Duzce. Our Adana factory was not enough for us and for meeting demand. It was not good for us to transport to everywhere from Adana. Now we have Duzce plants to deliver shipments to Europe and Marmara region. Adana continues to sip to Eastern and Central Anatolian regions. We have been producing on the one hand, we grow with additional investments on the other. We will reinforce our existing line with new products and concentrate on modular.
What would you like to add more?
I believe that those who follow new trends satisfy customers and renders good service will survive and grow. We observe that those companies that have proven themselves in design, quality, competitive price and quality service are successful. The companies that have distinctive products will be successful.
