We have recently interviewed Fatih Mutlu, Chairman of the Board, Berfa Group. Co. Head quartered in Kayseri. He focused on the significance of quality raw materials from the standpoint of mattress industry.
Could you inform us on the activities of Berfa?
Berfa supplies diverse range of raw materials and bases, felts and labels for the mattress industry for years. Sold to 22 countries, the bases can be mounted in three minutes and is sold under three years of guarantee. Berfa group is dedicated to increase its product quality and customer satisfaction since its establishment in the industry. Being a customer and productivity oriented company, Berfa emphasizes on the mutual utility between partners. The Company aims to increase its brand value both in domestic, regional and global markets
Could you be more specific on your area of specialization?
While selecting raw materials, we put emphasis on utmost quality in order to upgrade customer satisfaction. Imagine a comfort conscious mattress that has its own natural defenses for all imperfections. Innovative, high-performance materials from Berfa now make all these possible, minimizing the risk of allergies and discomfort, and allowing customers to enjoy a trouble-free sleep. Berfa also offers training advices and the innovative concepts and designs to mattress industry. R&D department of Berfa has been coordinating its activities in accordance with with a keen eye on high-tech and innovation. Our passion is to develop stylish and smart materials that will inspire, comfort and protect you during the night.
Based on your vast experience in the industry, how do you evaluate the future of the sector?
As known, permanent change is the rule of the game in the global markets. We think that technology and competitive power would always be the two keys for the survival of the sector. So, we should not underestimate the rules of the game.
Could you comment on the export performance of the sector with special reference to Kayseri?
Industrialists and exporters operating in Kayseri should put emphasis on innovation and brandnew products as usual if they are to survive in global markets. Kayseri should continue to keep the pulse of its customers around the globe in each continent, thereby building loyalty through the introduction of relevant and innovative solutions geared to the needs of consumer lifestyles.
Would you like to add any other points?
Berfa Group is convinced that innovation is not a department; it is a mindset that should become part of the company ethic and it should be embraced by every person from top management to the workers on the factory floor.
