BRN Sleep Products introduced its’ new products IMM Cologne 2014 exhibition. BRN’s new productions “Laser”, “Breeze” and “Redness” became the focus of attention of the European visitors.
IMM Cologne 2014 is the world’s most important furniture exhibition and BRN was the star of IMM among 1209 participating companies.
Managing Director of BRN Sleep Products Mrs. Berna Ilter stated that new products were exhibited and shared information with industry experts. She also said: “We took quite good results from IMM Expo which is one of the world furniture industry’s most important trade fairs. We had 17 products in our booth. The most conspicuous product was Royal Coil Series which was produced with natural wool, cotton, silk and horsehair, which contribute to the regeneration of the body. This product also plays an important role on increasing our exports.”
İlter also mentioned that deep interest on their new products named “Laser”, “Breeze” and “Redness” proved the importance of R & D and added “Being within the world market has made us very happy. At the fair we met with customers abroad and have acquired new design ideas, as well as shared information and had knowledge about materials used in international area.”
BRN Sleep Products is one of Turkey’s premier suppliers of mattresses, mattress covers, boxsprings and adjustable beds for its high standards and eye for detail. Company employs more than 300 people in its’ 27,000 square-meter manufacturing complex.
BRN also made an attack on bedding retail chains in Turkey. Company has 12 shops in Istanbul, Ankara, Kayseri, Gaziantep and Bodrum at the moment and targeting to make them 20 at the end of 2014. Mrs İlter said, “ We have a brand new concept in our shops. BRN Shops are designed to be relieved, merry and elegant. Natural materials used on design to spark using natural goods. Products can be seen easily. Especially trendy and drawing products are in forefront. Varied product series are displayed in an harmony.” She also mentioned that they had a chance to introduce this retail concept in IMM Expo and received very good reputations from international investors. “At the moment, we are ready to sign for a shop in Qatar. There are serious negotiations approached to the end in USA, Europe and Middle East. We also target to open a shop in Russia with a strong partner.” she said.
